Title
How can marketing theory be applied to policy design to deliver on sustainable agriculture in England?
Description
Marketing theory was applied to develop a qualitative tool to predict levels of compliance based on involvement with the issue (policy objective) and involvement with the intervention (regulation). Based on an understanding farmer decision-making, the I3 Response Framework can help identify strategies that can strongly influence compliance, providing more efficient targeting of resources for policy. We report on further testing by application to the issue of water quality and the regulations around slurry storage as part of the Nitrate Pollution Prevention Regulations 2008 as applicable to dairy farmers in the Derwent catchment of North Yorkshire, England.
URL
http://ageconsearch.umn.edu/bitstream/50934/2/barns-willoughby41.pdf
URL Description
Full text
Language
English
Author
Sandra A. Barns
Author
R. Lourey
Author
H. Murdoch
Author
B.E. Willoughby
Author
G. Kaine

land use; land use modelling; policy making; water quality; water properties; pollution; water pollution

Is this item peer reviewed?
No
Conference event title
Annual conference of the Agricultural Economics Society (AES)
ConferenceLocation
Dublin, Ireland
Conference number
83rd